Jeanologia CEO Enrique Silla has warned that the world needs to act now to avoid a water crisis in the years ahead.
He says: “After the Covid-19 pandemic, the next global crisis will be the [ensuing] water crisis. Humankind has faced big challenges throughout history, whether it be the economic crisis of 1929 or various health emergencies, but if we don’t take adequate measures now a water crisis will be the next challenge we face.”
Silla’s comments came on World Water Day (22.03.2021), when it was repeated that water is fundamental in combating climate change.
The textile industry is responsible for 20% of global pollution. Jeans are among the most popular garments in the world, but they also have the biggest environmental impact because of the way in which they are manufactured. That is why it is necessary to change production processes immediately, bringing together the efforts of all those involved in the textile supply chain, Silla says.
Jeanologia has, therefore, made available a set of technical solutions thus creating an ecosystem of collaborators to support the company on its way to manufacturing with Zero discharge.
The main objective of the company is MissionZero – a scheme to dehydrate and detoxify the textile industry of denim finishes by 2025. All the technologies Jeanologia has developed over the years have been focused on this goal.
Silla adds: “Environmental and social responsibility are part of Jeanologia’s DNA. We [Jeanologia] want to turn jean manufacturing into a case study of success that can be translated to other garments and that continues to be an icon of rebellion and freedom. Jeans should become the icon of new generations, of the ‘new rebel’ that wants to protect the environment and the planet.”
Jeanologia has been focused on revolutionising the way jeans are designed and made with the integration of its technologies from the material to garment finishes, and the software EIM (a tool for measuring environmental impact).
The company says it is “rewriting the future of the textile industry and jean finishing with its H2Zero technology – the first circular water treatment system which allows the same amount of water used in the process to be reused, thus creating the perfect circle.”
H2Zero can recycle 100% of the water used and guarantees Zero discharge. This is how it saves more than 10 cubic metres of water per hour, according to Jeanologia.
“We have installed H2Zero in 19 plants across the globe and the test of concept is valid. This technology is revolutionising the textile industry, converting it into an industry free of water and creating a model of transparency, innovation, and sustainable practices,” adds Silla.
Jeanologia’s H2Zero technology has been installed in 19 plants around the world and can recycle 100% of the water is uses
For World Water Day, Jeanologia makes public the results of its ecological saving account in which it discloses the cubic meters of polluted water no longer being deposited into the earth’s ecosystems. Despite the global health crisis and a decline in textile output, last year the company saved around 15.5 million cubic meters of water through its technologies – that amount of water could serve the population of Amsterdam for an entire year.
Furthermore, as a member of the United Nations Global Compact, Jeanologia has signed up to the commitments of Agenda 2030 and complies with Sustainable Development Objectives.
Jeanologia’s sustainable initiatives are gaining traction. Silla states that the company’s ecological solutions are present in over 68 countries and are responsible for over 35% of the five billion jeans that are manufactured worldwide each year.
In pursuit of sustainable textile manufacturing, Jeanologia has collaborated with many like-minded businesses through the years. The latest of these is a partnership with Belgium-based Devan Chemicals, a company that develops functional textile finishes. The two organisations have teamed up to reduce the amount of water used in the application of Devan’s BI-OME antimicrobial and R-Vital skincare ranges.
With an increasing awareness of climate change among end consumers and the need to limit water consumption in textile production – whether that be denim or other textiles – Devan and Jeanologia have collaborated to evaluate the application of Devan finishes onto garments via Jeanologia’s patented e-Flow technology.